The 2025 Big South Basketball Championships Brought In Nearly Six Million Dollars In Visitor Spending To Johnson City. Tourism Officials Say The Weeklong Event Led To More Than Eleven Thousand Hotel Nights And A Nineteen Percent Jump In Hotel Occupancy Compared To Last Year. Retail Spending Was Up Almost Forty Percent And Restaurant Sales Climbed Sixteen. State Tourism Leaders Praised The Event’s Success And Said They Look Forward To Its Return To Freedom Hall March 4th Through 8th Of Next Year.
