TO COINCIDE WITH TAX FREE WEEKEND WHICH BEGINS ON FRIDAY, MOUNTAIN STATES HEALTH ALLIANCE AND LAUGHLIN MEMORIAL HOSPITAL IN GREENEVILLE WILL PROVIDE COVER KIDS INFORMATION AND THE CHANGE TO SIGN UP FOR THE PROGRAM AT AREA WAL-MARTS. THE PURPOSE OF THE SIGN UPS OPPORTUNITIES IS TO ENCOURAGE PARENTS TO ENROLL THEIR CHILDREN IN THE STATE’S NEW HEALTHCARE PLAN FOR CHILDREN. ACCORDING TO ED HERBERT, MSHA VICE PRESIDENT OF MARKETING AND COMMUNICATIONS, THE SIGN UP EVENT IS BEING HELD THIS PARTICULAR WEEKEND SO AS TO MAKE IT EASIER FOR PARENTS AS THEY SHOP FOR BACK-TO-SCHOOL SUPPLIES. VOLUNTEERS WILL BE OUTSIDE WAL-MART STORES FROM NOON TO 6 P.M. ON FRIDAY TO EXPLAIN THE COVER KIDS PROGRAM AND HELP FAMILIES THROUGH THE APPLICATION PROCESS. GOVERNOR BREDESEN INITIATED THE COVER KIDS PROGRAM IN THE STATE TO ASSIST CHILDREN WHOSE FAMILIES DO NOT QUALIFY FOR TENNCARE.