Black Friday Is Living Up To Its Name As Shoppers Are Hitting The Stores In A Big Way To Try And Get The Best Deals Before Christmas. This Is The Busiest Shopping Day Of The Year. According To Wallethub, Holiday Spending Is Expected To Reach 656 Billion This Year. Wallethub Spokeswoman Jil Gonzalez Says Retailers Offering The Biggest Black Friday Deals Are Jc Penny, Wal-Mart, Sears And Kohl’s.