Tennessee’s Tourism Department Has Unveiled The New Tennessee Logo And Ad Campaign To Spark Traveler’s Interest In A Vacation In The Volunteer State. State Tourism Officials Say Their “Made In Tennessee” Initiative Features Original Music And Highlights Unique Aspects Of The State. Tourism Commissioner Susan Whittaker Said The New Branding Campaign Will Emphasize The State’s Scenic Beauty, History, And Family-Friendly Attractions. Tourism Is Tennessee’s Number Two Industry With An Annual Economic Impact Of 16.2 Billion Dollars.