Ballad Health Has Appointed A New President Of The Health System’s Northeast Market And CEO Of Bristol Regional Medical Center. Dr. Chad Couch Will Step Into The Position As An Experienced Board Certified Urologic Surgeon And Longtime Physician Leader Who Has Filled The Role Since The Fall On An Interim Basis. Dr. Couch Plans To Be Visible Throughout The Market And Looks Forward To Developing Further Relationships In Places Such As Abingdon Va.